The Societal Model

While analysing and organising the patterns we were observing, we realised that they were not just emergent or coincidental, but could be proactively designed for. To do so in a deliberate and thoughtful way, we curated a framework to practise Societal Thinking. This framework is called the Societal Model.

The Societal Model is a framework to design:

• Societal networks – to amplify the benefits of solutions co-created by civil society, government and markets

• Co-creation ecosystems – to innovate / co-create context responsive solutions and meet diverse societal needs

• Open infrastructure – to build a foundation of narrative, policies, technology, and resources as a public good

Designing with the Societal Model enables:

• Radical adoption – civil society, government and markets working together to reach all

• Contextual innovation – many actors coming together to co-create diverse solutions

• Shared capabilities – building blocks others can reuse to solve faster and at lower costs

The Societal Model is not a prescription or a silver bullet, but a scaffolding for exploration that supports us as we design for exponential change.

To effectively design with the Societal Model, we need to explore and shift our mindset(s), anchor our efforts in Core Values and apply relevant design principles in a systematic manner.